Role
User Experience Team Lead
User Experience Team Lead
6, Interdisciplinary, led by me
20+ Stakeholders
1+ Year
As UX Design Team Lead for SF design agency Redshift, I was the team lead for six UX and visual designers, researchers, and engineers to envision and build Kaiser’s next generation of patient care across their mobile, desktop, and physical experiences. We worked alongside Kaiser’s in-house team, leading the effort while acting as mentors to provide a successful design process model for the company to adapt into its own.
We defined our core principles across the board for all projects, derived from KP’s brand values, our user research, and our UX best practices. For each project, we placed emphasis on specific items relative to the platform, channels, and user goals.
We created multiple approaches, generating interactive prototypes for each. These prototypes were tested in concept and usability studies directly on a mobile phone, allowing us to evaluate each approach on structuring, navigation, affordances, color, and typography.
In the weeks that our team iterated and tested rapidly, my guidance on prototyping and audit of 7 different platforms allowed us to achieve our accelerated 5-day sprint times. We created a total of 11 high-fidelity interactive prototypes, achieving early stakeholder buy-in for ambitious motion design, transitions, visual design, and interaction patterns.
The new website for public and member-access unifies Kaiser’s multiple visual brands, defines a voice for copy and photography, and connects to our research that pinpoints how and why each page is used by both potential and current members.
Our final specification deck was 60+ pages, featuring detailed breakdowns of IA, content strategy, copy/voice recommendations, progressive form behavior, mobile/desktop responsive layout, and followup usability study suggestions.