Product & UX Designer with a passion to understand problems, define solutions, foster empathy, and craft impactful experiences.
10+ years of multi-industry experience from startups to enterprises, including Google, Capital One & Kaiser Permanente.
Review from Direct Manager
“Hard working, detailed oriented, strives to find best solutions to well defined problems, focusing on outcomes. Caring, reliable, supportive teammate and partner. Thoughtful, inclusive, collaborative, and influential. Listens and reflects. I am personally very pleased and proud to have you on the team!”
Ricardo MarquezDirector of Design, Capital One
Known for...
- Shrinking scope while increasing impact
- Designing & delivering solutions that ship – across Responsive Web, iOS, & Android
- Creating & maintaining design systems for teams that increase project velocity
- Connecting directly with engineers, ensuring solutions align with reality
- Mentoring designers, teaching Figma for internal courses, always-usable documentation
- Passionate for the details that matter – the craft of design, research, and our users
Product Designer, The Climate Corporation
Product Designer at Climate, a cross-platform tool which transforms field data into meaningful insights, helping farmers sustainably enhance yield potential, improve land and water efficiency, and manage climate risks.
- Launched new multi-channel solutions across our platform’s 3x iOS apps, 2x iPad apps, 2x Android apps, and responsive webapps: FieldView Advanced Filtering, Yield Analysis, Communications Manager, Fleet Data Sync.
- Led development effort on our design systems for rapid prototyping and pixel-perfect hi-fi libraries, performed moderated usability testing with customers on new components and iterated as testing discoveries were found.
Senior UX Designer, Mobile Apps, BOLD
Senior UX Designer leading the entire mobile product lineup for BOLD, a suite of tools for job searchers.
- Delivered new solutions and iterative improvements for our mobile app lineup, from inception to feature launch.
- Led longterm future-state research and envisioning initiatives, defined our core mobile differentiation strategy.
- Established our mobile apps design system which integrated our multiple sub-brands’ visual styles, while rolling out a brand-agnostic “white-label” library for rapid concept design and prototyping.
View Work Samples: Mobile-First Solutions
Coming onto the team, my audit of our usage analytics showed the mobile product lineup had low adoption and engagement, especially compared to our equivalent desktop web product.
To flip this on its head, I led cross-team ideation sessions to yield 3x distinctive mobile-first directions for our product and business offering.
These different directions were used to research product market fit, de-risk early, and begin developing; while advancing from sketch concepts to fully interactive prototypes as tools to accelerate our process.
Senior User Experience Manager, Capital One
Senior UX Designer working in the National Small Business group. Collaborated with leadership, product, research, and front- and back-end engineering teams to design new experiences for our New Account Enrollment and Member Migration journeys – optimized for increasing conversions, access, and the user’s quality of experience.
- Delivered mobile-first improvements to New Account flow, generating 350% faster enrollment completion.
- Collaborated with research, engineering, and data analytics to proactively identify and improve our self-service experiences.
- Launched national research testing program to evaluate prototypes with real customers onsite.
View Work Samples: New Account Enrollment Flow
The existing Capital One new business account enrollment flow was slow, buggy, and didn’t scale for mobile and tablet screens.
Our redesign introduced autosave, a resequenced and optimized flow to reduce user input, and a mobile-responsive design.
User Experience Team Lead, Kaiser Permanente
Team Lead and mentor for UX designers, visual designers, and engineers; and primary project contributor for Kaiser Permanente’s new brand identity, member portal, mobile app, and marketing websites while at Redshift Digital Design agency.
Via Fast Company’s 2022 Winner of Design Company of the Year:
“Kaiser Permanente’s overhauled website and app put an array of new features and thoughtful user experience at the fingertips of its more than 12 million members.“
- Online appointment booking rose 80% for the year
- Site visits more than doubled year over year
- Member satisfaction with the digital experience rose from 86% to 92% after being unchanged for five years.
UX Architect & Interface Designer, Dwelo
Solo UX Architect & Interface designer for publicly-launched Dwelo, the smart apartment platform for property managers and residents to control and manage their homes at scale.
- Acquired by Level Home Inc in Nov 2021
- “In July 2018, Google, Nest, Dwelo, and Alliance Residential announced a partnership to install a technology package in 25,000 luxury apartments, representing the largest rollout ever in the country.” (Source)
View Work Sample: Dwelo Mobile App UI Evolution
The climate control UI’s design evolved from more than 7x iterations, optimized for its use in the main interface of Dwelo’s at-scale smart home management platform.
Product UX Designer, Cross-Platform Products, Instaply
Sole Product/UX Designer working directly with leadership and the Apps and Web Eng team for Instaply, a B2B/B2C cross-channel customer support platform which integrates into companies’ mobile apps, web, and SMS, and channels.
- Led full product design process, including contextual inquiry research and metrics analysis, journey maps, personas, wireframing, user testing, product integration and feature rollout strategy.
- Directed rapid ideation and interactive prototyping sprints with our agile engineering team, yielding 2x faster app iteration/delivery efficiency and a richer end-user product experience.
- Led worldwide testing with consumers and pilot partners including leaders in banking, home improvement, and electronics.
Founding UX & Visual Designer, Mobile App & Web Experiences, Aura
Founding UX & Visual Designer from initial concept phase to public launch for Aura, the mobile app that applied state-
of-the-art mass scale data mapping and on-device sensor integration to educate users about the art around them.
- Led design process from discovery to pilot-phase hi-fi interactive prototype testing, to official launch.
- Designed app’s affordances and motion UI for hyper-location-awareness, connected to nearby art.
- Defined information model of digestible knowledge cards and interactive data visualizations, referencing institution databases and crowd-sourced entries from users in the app.
Interaction Designer, Google AdWords Internal Team
Working with Google’s strategy, design and engineering teams, I executed on Google’s design projects alongside
their internal teams, providing shipped work in visual, information, motion, and interface design.
- Lead designer for Google AdWords Opportunities Dashboard redesign initiative: created interactive and visual specs for the Opportunity cards with prototypes and handoff-ready specs for engineering.
- Created motion graphics, visuals, and rich email campaigns for AdWords, Google Partners, Google Shopping Express, and Youtube. For our hyper-targeted email campaigns, rollout of my personalized progress tracking design resulted in a significant increase in customer reengagement.
- Distilled AdWords’ new and complex campaign bidding features into easy-to-understand graphics and messaging for the broad 41M customer base, from new users to our highest-tier advanced clients.
- Created wireframes, flows, specs, and high-fidelity designs for Google Partners responsive website.
- Lead designer for Google concept projects: Google Now AdWords integration, AdWords Chrome Extension, and AdWords Mobile App explorations.
Hello! Below you’ll find a showcase of my direct-contribution Design Systems experience.
Eng-Ready, Reusable & Responsive Component Specs
Project: Climate FieldView Responsive Web Reports
I worked closely with Engineering to develop both coded spec and design system components in tandem. The specs portion were continuously referenced by Eng on our 3x releasing projects at the time; and the design system components in Figma were used on 4x upcoming projects, as production-accurate rapid prototyping components.
Richer Prototypes With Microinteraction Handling
Project: Climate FieldView Advanced Filtering
Over the course of two years and while I worked on buildout of new areas and functionality of our FieldView product, I built out our design system with variants, representing multiple states of the interface including default, :focus, :hover, and :active; as well as responsive behavior/overrides, error state handling, and microinteractions of the interface.
0»1 Buildout of Responsive Web & Mobile Native App’s Design System
Project: MobileCoin Design System
During my 6 months as sole designer at privacy-first payments platform MobileCoin, I collaborated with numerous partners in engineering, studying the scope of our planned mobile native app and web app releases, and established our design system to assist in our rapid deliver-to-market initiatives, while also supporting global brand adjustments and mode accommodations (light/dark mode, UI scale).
The design system features the global Foundations parent library, with components and visual style declarations used across all products and documentation; while the iOS/Android and Web Elements library applies the global library to a variety of in-use and upcoming UI components.